YCW Newsletters

In this section, we share with you a number of helpful business articles.

2010/7/16 - 15:16:48

One of the biggest challenges for small business owners is productivity. It is a constant battle between putting out fires and addressing the urgent demands, and the important tasks that in the end, will make you money and grow your business. I'd bet that you often get to the end of your day and wonder where the time went, feeling like you didn't get nearly accomplished what you had hoped and feeling like the really important stuff didn't get done.

7 Major Hiring Trends for 2010

2010/5/17 - 14:50:57

In the last number of years, trends in hiring have changed dramatically from what they were for decades prior. As the globe continues to shrink and expectations of workers changes, small and large businesses alike have had to make dramatic shifts in how they view hiring and recruitment.

Contract vs. Employee

2010/4/13 - 14:01:33

Knowing the Difference Can Save Your Business Grief

Stanley runs a web design company with 2 employees. A large contract came his way from a customer referral and he found himself needing some additional help. He didn’t want to commit to hiring a full time employee, so he put out some feelers and hired Anna to help out for 20 hours a week. He told her she was being hired on a contract basis, and that the position wasn’t permanent, and she agreed. He paid her a straight hourly wage without deductions.

An Old Marketing Model Made New

2010/2/9 - 15:07:52

Applying AIDA to Modern Marketing

In the last few months I have attended several seminars on how social media is changing the way we do business. There’s no denying businesses who want to survive in the future will need to learn and tap into this whole new arena (if you’re not yet convinced, watch this brief video at http://www.youtube.com/watch?v=sIFYPQjYhv8, for some shocking statistics and the reality that social media is here to stay).

Business Trends for 2010 - Part 2

2010/1/6 - 15:07:04

Trendwatching.com, one of the world’s leading consumer trend firms, relies on a global network of hundreds of spotters. Their trends, examples and insights are delivered to 160,000 business professionals in more than 180 countries. In part 1 of this article, we looked at the first five of ten trends to watch for in 2010.