YCW Newsletters

In this section, we share with you a number of helpful business articles.

2010/2/9 - 15:07:52

Applying AIDA to Modern Marketing

In the last few months I have attended several seminars on how social media is changing the way we do business. There’s no denying businesses who want to survive in the future will need to learn and tap into this whole new arena (if you’re not yet convinced, watch this brief video at http://www.youtube.com/watch?v=sIFYPQjYhv8, for some shocking statistics and the reality that social media is here to stay).

Business Trends for 2010 - Part 2

2010/1/6 - 15:07:04

Trendwatching.com, one of the world’s leading consumer trend firms, relies on a global network of hundreds of spotters. Their trends, examples and insights are delivered to 160,000 business professionals in more than 180 countries. In part 1 of this article, we looked at the first five of ten trends to watch for in 2010.

Business Trends for 2010 - Part 1

2009/12/8 - 11:04:58

Trends. In business we have a love/hate relationship with them. We need to know about them, watch for them, be prepared to adapt our business and marketing practices to reflect them, but we find it hard to keep on top of them as they continually change from year to year.

Corporate Social Responsibility

2009/11/3 - 12:04:06

The Marriage of Business and Social Responsibility

You almost can’t go anywhere these days without hearing about Corporate Social Responsibility (CSR) and sustainable business practices. But what is it all really about? There is a lot of confusion about whether business and social responsibility should be mixing. For a very long time, the job of business was to make a profit, provide employment, and inspire and strengthen the economy.

The Business RFP

2009/10/14 - 10:51:18

For many a small business, responding to an RFP (Request for Proposal) is a daunting task. In fact, many small business owners won’t even consider throwing their hat in the ring because the prospect of creating a formal proposal is so overwhelming. After all, most entrepreneurs aren’t proposal writers, and hiring someone who is can be expensive.